Tile Evolution: Mid America Tile is a family-owned brand of products ready to target the young designer marketplace with a more design-centric approach. The way tile is used is evolving together with design trends more than ever. They needed a new logo, strategy, and brand voice, as well as a new way for users to browse and plan their projects online. Their new website now has a filtering system and online sample ordering to ease the shopping process.
Creative Director: Greg Samata Samata Design
Co-designer on project: Michal Janicki
Developer: Jason Schifferer
Research and Strategy Consulting: Joan Julian