Feeding Smiles: Potbelly Sandwich Shop’s goal is to make people happy. Potbelly handles the food, and we handle their social media presence. Whether I am taking photos of delicious sandwiches, drawing smiles and doodles around their food, animating quirky scenes, or creating engaging advertisements, the overall message of happiness carries through all social media platforms. We stand on their 3 pillars of awesomeness: Good Food, Good Music, and Good Neighborhood Vibes. Our approach caters to all three with a brand voice that is down-to-Earth with a dry sense of humor. On each platform, we strategize to best compliment each audience: Instagram is always fun and crave-worthy, Facebook is all about the news updates for LTOs and new offers, and Twitter is where we really get to joke around with our Potbellians using witty copy and humorous animations.
Creative Direction: Jean Purcell, Janson Straub
Copywriting: Jaclyn Holtzman, Bryce Wergin
Art Direction: Jessi Adrignola
Photography: Molly Gieb, Jessi Adrignola
Illustration: Jessi Adrignola, Adrian Mui
Animation: Jessi Adrignola, Adrian Mui
A parody of "Gone With The Wind" as played by Potbelly skinny sandwiches, "A Wreck and "Hammie" for an Instagram Ad.
Facebook Holiday Train Ad and organic posts
Instagram posts: Heming(way) to Relax, Cookie Magic Tricks, Monkey Business.
Instagram Holiday Ads
Facebook Carousel Ad for Chicken Pot Pie Soup.
Facebook Ad for Chicken Pot Pie Soup that plays up on Andy Warhol's masterpiece.
Autumn Skinny Pair Facebook carousel Ad.
Instagram organic posts that I illustrated and art directed.
Halloween Instagram post playing up three Potbelly sandwich favorites: The Italian, The Chicken Mediterranean, and The Wreck.
#PEACE #LOVE #POTBELLY Organic Instagram post
Organic twitter posts
