Vibrant City: Highland Park, located in Northern Illinois, needed a newly developed brand that encourages business growth and builds community, while providing clarity and distinctive personality. When approaching the project, the strategy needed to communicate the authenticity, vibrancy, and whole-hearted character of the city. This led to a simplified and cohesive visual system that is versatile in all applications and allows the spirit of the city to come alive.

Creative Director: Greg Samata

Co-designers: Michal JanickiKatelyn Reynolds

Developer: Jason Schifferer

Research and Strategy Consulting: Joan Julian