Outdoor Enhancement: Landscape Forms is a respectable outdoor furniture company, but they needed to transform their branding and strategy to more effectively represent the modern products they produce for a worldwide audience. From updating the brand mark and photography to reflect a modern and timeless sensibility, to designing a web and trade show presence that ensures the furniture is front and center, Landscape Forms is presented clearly and consistently through all media and environments.
Front End Developer: Jason Schifferer
Photography: Jim Powell
Creative Direction: Greg Samata
The website focuses on showcasing the products with detailed photography and the ability for Architects and Landscape Designers to download brochures and photos of product to spec out for projects and present to clients.
Trade show design and implementation focuses on the craftsmanship and form of the products and simplifies them into graphic lines and shapes against bold colors to make an impact in a crowded area.
Beautiful photography and structured grid layouts carry through all e-mail marketing.
Portfolio book featuring Landscape Forms' furniture collections printed with black paper and silver ink on the section breaks, to give it more of a luxe vibe.
The lighting portfolio book showcases all the lighting options in an elegant layout along with specs and environmental photography.
The clean and minimal aesthetic, paired with desaturated photography is carried through all magazine advertisements and posters.
