Amita Health is a Chicagoland based group of hospitals formed by two existing systems: Alexian Brothers Health System and Adventist Midwest Health. They needed a new brand that honors the legacy of the existing entities and emphasizes friendly and clear communication to patients. The name is from Indian, Italian and Hebrew origin and means “friendship” in Italian, “truth” in Hebrew, and “Infinite” in Sanskrit.
A comprehensive plan was developed to express the new brand identity, messaging, and touch points. This included consistent signage to help navigate the many campuses and building locations. The main goal of the signage is to reduce anxiety in patients and visitors. It fosters an open, transparent, friendly, and accessible environment.
The Amita Health brand voice utilizes genuine photography, clean typography, and focuses on patient stories.
Creative Director: Greg Samata
Co-designers on project: Michal Janicki, Katelyn Reynolds