Good Spirits: Vin Chicago, formerly known as Wine Discount Center, needed a new brand to communicate their philosophy, culture, and authenticity. They wanted to accentuate their no-frills warehouse atmosphere, their knowledge and passion for wine, and the honest fact that their prices are better than big-box stores.
I created a new name, logo, business papers, packaging, uniform, brand standards, and interior and exterior signage for them. We also created the new interior design concept and worked with Vin in remodeling all of the stores.
Creative Direction: Greg Samata